I just watched Mercedes-Benz’s new commercial for its brand new CLA Class car.
The Devil (played by a spectacularly cast Willem Dafoe) appears in a cloud of smoke and offers the young man the CLA and all that comes with it: fame, fortune, a swimsuit model girlfriend, and dance moves like Usher (naturally), as seen in a series of fantasy sequences. The entire ad appears to have been filmed in New Orleans.
The exterior and interior of the Napoleon House are clearly recognizable, as is the Hyatt Regency on Loyola Avenue near the Mercedes-Benz Superdome and many of the other outdoor shots (including the 818 building with the gold door that I am hoping someone can identify — comment below!).
This isn’t the first time that New Orleans-filmed commercials will appear during the Super Bowl. Last year’s famous “Half-Time In America” commercial hailing the come-back of the Detroit auto-industry was shot not in Detroit, but in New Orleans.
And as I discussed in a New Orleans Bar Association Briefly Speaking article, of the eight movie trailers that aired during last year’s Super Bowl, three of those movies — 21 Jump Street, G.I. Joe: Retaliation, and Battleship — were filmed primarily in New Orleans or Baton Rouge.
You can bet that with Super Bowl XLVII being played in New Orleans at the Mercedes-Benz Superdome, many more commericals this year will feature New Orleans as the backdrop.
So keep you eyes open during this year’s Super Bowl and see if you can count how many commercials and advertised movies were filmed in New Orleans!
Image of Napoleon House courtesy of danohart via Creative Commons.